Writing

Things I've written, and things I've learned.

Essays and guides on this site, plus bylines published elsewhere. Some of it is client work; all of it tells you how I write.

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Featured · Personal essay18 May 20264 min read

The shop floor taught me more than any course

Three years in retail taught me to read a room before anyone speaks, to keep my voice level when someone else raises theirs, and to show up on the days I didn't feel like it. No course sells that. You get it by standing behind a counter.

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A customer who walks in quiet and leaves talking is worth more than any campaign I could have written for them.
From the essay
Published in The Untitled Media
Explainer14 July 20268 min read

The Ozempic body. The real version.

The diabetes injection that became a status symbol. What semaglutide actually is, what it costs, the side effects nobody posts, and what to know if you're going to try it anyway.

Read it on The Untitled Media (opens in a new tab)
Published in Helply
SEO writing1 June 202621 min read

Customer service email templates: 20 examples for support teams

Twenty templates, each with a subject line, a body, and a note on adjusting it for the account. Plus how to keep a template from sounding like one.

#5 on Google US for “customer service email templates”, September 2026
Read it on Helply (opens in a new tab)
SEO writing2 April 20265 min read

How to build a sustainable online income in 2025

A practical breakdown of what actually works when it comes to earning online — minus the hype, the screenshots, and the rented Lamborghini. What takes months, what takes years, and what quietly never works at all.

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Published in Helply
Explainer18 February 20268 min read

What is robotic process automation?

Where RPA fits in customer support, where it breaks, and how it differs from AI agents that actually resolve tickets.

Read it on Helply (opens in a new tab)
Content strategy11 February 20264 min read

What I learned managing a content team

The systems, the mistakes, and the fixes that kept a writing team productive without burning anyone out. Most of it came down to writing better briefs and saying the hard thing early instead of late.

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More samples on request, including client work published under other bylines. Ask for the full portfolio →